Driving motivation through impact
Demonstrating the breadth of their impact isn’t easy for organizations like Global Ministries, an agency of The United Methodist Church. The communities they work with are struggling with a diverse range of challenges—from disaster recovery to drought.
To give their donors a clearer view of how they could make a difference, we reimagined the Gifts of Hope Catalog, featuring powerful images of the work being done. Every December, donors could feel good about the projects they were part of, and many were inspired to make additional gifts. In fact, response rates climbed by more than 44% and net revenue jumped more than 38%.