Jay Janszen is Vice President of Business Strategy at Next Generation Fundraising, where he leads the company’s sales and marketing efforts and works to form strategic alliances and advise the agency’s owners on various business initiatives and opportunities. Jay is a strong leader and a driven fundraising strategist.

Before joining NextGen, Jay was an Account and Sales Manager at Target Analytics, a division of Blackbaud Inc. for over 12 years, where he managed all Public Broadcasting business for the analytics division. Jay’s goal was to help PBS and NPR stations around the country find solutions to further their mission through data analytics and examination, predictive modeling and insights into donor habits. As an award winning Account Manager, Jay not only helped reorganize the donorCentrics client group, but advocated for clients and worked with internal team members to update the Public Broadcasting reports to address changes in their programs.

Prior to joining Target, Jay spent 10 years on the nonprofit side as Director of Development at CET Cincinnati, Membership Manager at Wisconsin Public Television and Vice President of Development and Marketing for WNKU. During his time at these stations he was involved in fundraising management and development efforts, including membership, special events, auction and underwriting. He also managed direct marketing and fundraising activities, on-air fundraising, auctions and events.

Jay holds a B.A. in Communications and Media Studies from Northern Kentucky University. He also has been a professional musician for the past 30 years.