Marketing & Media Archives - Next Generation Fundraising

Paid Search and On-Air Drives: It’s 2020 After All…

Post Author:The NextGen Team
Post Category:Fundraising Management / Marketing & Media / The Donor Marketplace

Executive Summary: Pledge and Google Search Pledge drive response seems to be declining Pledge drives function as a form of on-air advertising for the…

Theme vs. Case for Support

Post Author:The NextGen Team
Post Category:Marketing & Media

Facebook Twitter Google-plus Marketing themes are a good way to shine a light on one area of impact. But do they always work in…

Spring Clean Your Creative

Post Author:The NextGen Team
Post Category:Marketing & Media

Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds. Carving out…