As fundraisers, our job is to find compelling stories that clearly illustrate “why” a donor should support the causes sustain.
Marketing and membership departments should craft consistent messages that answer why someone should support local public media.
As you update your messaging and content, we recommend you use an approach that works for NextGen and our clients: think like a journalist!
Budgeting is a process that is as much about relationships as it is about numbers. You have to make it a team effort.
Sustainer programs work best and are of highest value when they are backed by a case for sustaining support.