Big Bird Walks Through Parade In Orlando, Florida
Think Like a Journalist: A Story Can Be Anywhere…
As fundraisers, our job is to find compelling stories that clearly illustrate “why” a donor should support the causes sustain.
Content as a Case for Support
Marketing and membership departments should craft consistent messages that answer why someone should support local public media.
Think Like a Journalist: Messaging and Content
As you update your messaging and content, we recommend you use an approach that works for NextGen and our clients: think like a journalist!
Relationships Count with Budgeting
Budgeting is a process that is as much about relationships as it is about numbers. You have to make it a team effort.
Public Media Sustainer Giving
Sustainer programs work best and are of highest value when they are backed by a case for sustaining support.