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Author: The NextGen Team

This author has written 11 articles
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Read more about the article Five Areas of Focus in 2021​

Five Areas of Focus in 2021​

  • Post author:The NextGen Team
  • Post category:Fundraising/Giving Behavior/Management

Five Areas of Focus in 2021 Our job at NextGen is to forecast upcoming trends for our industry and help nonprofit marketers and fundraisers…

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Read more about the article Save the Redwoods League: Take Me to the Trees

Save the Redwoods League: Take Me to the Trees

  • Post author:The NextGen Team
  • Post category:Clients/Marketing

OVER $600,000 RAISED! Congratulations to Save the Redwoods on their successful online event TAKE ME TO THE TREES on October 17th. You can take a look…

Continue ReadingSave the Redwoods League: Take Me to the Trees
Read more about the article Digital Integration: Helping Nonprofits Thrive in Challenging Times

Digital Integration: Helping Nonprofits Thrive in Challenging Times

  • Post author:The NextGen Team
  • Post category:Digital/Fundraising/Giving Behavior

Digital integration helps nonprofits thrive during this challenging year Investing in digital integration is one thing. Transforming your program in the right way is…

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Read more about the article Donor Relationships are a Major Key to FY21 Success

Donor Relationships are a Major Key to FY21 Success

  • Post author:The NextGen Team
  • Post category:Fundraising/Giving Behavior/Management

Donor relationships matter. They are likely to be more important than ever as nonprofits wrap up the current fiscal year and prep for FY21…

Continue ReadingDonor Relationships are a Major Key to FY21 Success
Read more about the article NextGen’s Top Five for 2020

NextGen’s Top Five for 2020

  • Post author:The NextGen Team
  • Post category:Fundraising/Giving Behavior/Management

It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex. That said,…

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Read more about the article Theme vs. Case for Support

Theme vs. Case for Support

  • Post author:The NextGen Team
  • Post category:Fundraising/Marketing

Facebook Twitter Google-plus Marketing themes are a good way to shine a light on one area of impact. But do they always work in…

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Read more about the article Spring Clean Your Creative

Spring Clean Your Creative

  • Post author:The NextGen Team
  • Post category:Marketing

Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds. Carving out…

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Read more about the article Relationships Count with Budgeting

Relationships Count with Budgeting

  • Post author:The NextGen Team
  • Post category:Clients/Management

The NextGen staff have spent many years where you sit now, running direct response fundraising programs for nonprofits we believed in. The experience helps…

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Read more about the article Public Media Sustainer Giving

Public Media Sustainer Giving

  • Post author:The NextGen Team
  • Post category:Clients/Fundraising

Two clients — Colorado Public Radio and Friends of Arizona Public Radio in Phoenix — offer excellent opportunity for examining what comes of well-managed…

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Read more about the article The Lost Art of Match Back

The Lost Art of Match Back

  • Post author:The NextGen Team
  • Post category:Analysis/Fundraising

There are many ways to explain a declining response rate with new donor acquisition campaigns. More competition, poor quality names, lower list volumes to…

Continue ReadingThe Lost Art of Match Back
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