Five Areas of Focus in 2021
Five Areas of Focus in 2021 Our job at NextGen is to forecast upcoming trends for our industry and help nonprofit marketers and fundraisers…
Save the Redwoods League: Take Me to the Trees
OVER $600,000 RAISED! Congratulations to Save the Redwoods on their successful online event TAKE ME TO THE TREES on October 17th. You can take a look…
Digital Integration: Helping Nonprofits Thrive in Challenging Times
Digital integration helps nonprofits thrive during this challenging year Investing in digital integration is one thing. Transforming your program in the right way is…
Donor Relationships are a Major Key to FY21 Success
Donor relationships matter. They are likely to be more important than ever as nonprofits wrap up the current fiscal year and prep for FY21…
NextGen’s Top Five for 2020
It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex. That said,…
Theme vs. Case for Support
Facebook Twitter Google-plus Marketing themes are a good way to shine a light on one area of impact. But do they always work in…
Spring Clean Your Creative
Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds. Carving out…
Relationships Count with Budgeting
I spent many happy years where you sit now, running direct response fundraising programs for nonprofits I believed in. The experience helped me appreciate…
Public Media Sustainer Giving
Two clients — Colorado Public Radio and Friends of Arizona Public Radio in Phoenix — offer excellent opportunity for examining what comes of well-managed…
The Lost Art of Match Back
There are many ways to explain a declining response rate with new donor acquisition campaigns. More competition, poor quality names, lower list volumes to…