OVER $600,000 RAISED!Congratulations to Save the Redwoods on their successful online event TAKE ME TO THE TREES on October 17th. You can take a look at…
Digital integration helps nonprofits thrive during this challenging year Investing in digital integration is one thing. Transforming your program in the right way is…
Generate positive ROI for CYE Campaigns with CDP/NextGen DigiPassPublic media stations across the country are seeing positive returns using CDP DigiPass, a paid search…
Donor relationships matter – and they are likely to be more important than ever as nonprofits wrap up the current fiscal year and prep…
Facebook Twitter Google-plus Marketing themes are a good way to shine a light on one area of impact. But do they always work in…
Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds. Carving out…
I spent many happy years where you sit now, running direct response fundraising programs for nonprofits I believed in. The experience helped me appreciate…
Two clients — Colorado Public Radio and Friends of Arizona Public Radio in Phoenix — offer excellent opportunity for examining what comes of well-managed…
There are many ways to explain a declining response rate with new donor acquisition campaigns. More competition, poor quality names, lower list volumes to…
Posted by Cindy Germain | Posted on June 22, 2016 | Posted in: Giving Behavior As the mercury rises, expectations among fundraisers drop. How can summer appeals compete with all the…