Articles & Insights
M+R Benchmarks 2022: Everything You Need To know
It’s that time of year againbenchmarks! In case you missed it, M+R released its annual study containing comprehensive data about online fundraising, advocacy, and marketing. It’s our favorite source for ...
Think Like an Investor: Managing Donor Segments
Mastering an understanding of the real value of your donor base—along with the segments and audiences within it—is critically important for both fundraisers and nonprofit leaders. That’s because your donor ...
Content Calendars: What Do You Need To Know?
Are you and your team constantly scrambling to meet deadlines? Are you missing opportunities for cross-channel and cross-departmental coordination? Are you struggling to build an authentic and relevant connection to ...
Mission, Message, & Voice
Content drives support, and content cannot exist without the money raised by membership. Remember, this is a mutual relationship. Marketing teams can support membership fundraising efforts by creating multi-channel stewardship ...
Membership & Marketing: A Mutual Relationship
Content drives support, and content cannot exist without the money raised by membership. Remember, this is a mutual relationship. Marketing teams can support membership fundraising efforts by creating multi-channel stewardship ...
2022 Roadmap for Successful Nonprofits
As we enter 2022, the omicron variant of COVID-19 continues to rampage across the U.S. and the world. Donor and prospect attention spans may wane depending on the news cycle ...
2022 Roadmap: Build a First-Party Data Strategy
Congressional hearings last year surrounding the lack of regulation on social media companies, the Facebook Fallout, and self-imposed requirements from companies such as Apple are changing the way data is ...
2022 Roadmap: Measure What Matters
Manage your donor base like a financial asset and measure what matters most. Nonprofit leaders who hold fundraisers accountable based on outdated metrics such as “direct mail additional giving revenue” ...
2022 Roadmap: Seamless Donor Experience
Marry marketing and fundraising efforts into a seamless donor experience. Most donors give “through” an organization, not really “to” an organization. They give for the mission and the impact of ...
2022 Roadmap: New Donor Acquisition
Invest in an integrated, multichannel new donor acquisition strategy. This sure isn’t new, but it’s never been more important. Online giving comprises roughly 10-15% of total individual giving revenue and ...
Calendar Year End Campaign Planning
Feeling the stress and scramble of year end planning for your digital marketing and fundraising campaigns? You’re not alone. Robin Fostel, Senior Director Strategic Fundraising On average, 30% of annual ...
Invoice Emails. Love Them or Hate Them, You Can’t Ignore Them.
As a creative director, my right brain cringes at the stark layout and absence of compelling imagery, narratives, or testimonials. But when it comes to crunching the numbers, my left ...
Think Like a Journalist: Don’t Be Afraid to Change Your Fundraising Plan
Digital teams spend a lot of time and effort creating and locking in a fundraising plan for the year. And the thought of making changes can be a frustrating and ...
“Dislike” What We’ve Learned from the Facebook Fallout
Monday was an odd day for social media users, communications departments, paid advertisers…and, you know, about 2 billion people worldwide. Without warning, Facebook went offline for 6 hours. So, what ...
Think Like a Journalist: A Story Can Be Anywhere…
Glancing down, I couldn’t believe what I was seeing in my colleague’s cubicle. A desk drawer overflowing with bright yellow feathers?! The slightest puff of air would have sent them ...
Paid Advertising Keyword Match Strategy
This is the third article in our series of updates and insights—Paid Advertising 101 and Paid Advertising Key Features—providing a bit more detail on broad, phrase, and exact keyword match ...
Paid Advertising Key Features
Google Search can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel. Nisa Ayral, Digital Advertising Specialist ...
Paid Advertising 101
What’s the point of having a great website if no one visits it? How do you increase awareness and drive traffic to your landing pages or donation forms that results ...
Reflecting on PMDMC 2021
As the 2021 PMDMC came to a close, I found myself reflecting on the memory of a colleague in public media who once asked “we keep talking about the same ...
Data vs Information: Actionable Analytics
We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable. Tim Oleary, Managing Partner & CEO At NextGen we channel ...
Content as a Case for Support
Most of us know what a snow leopard looks like. Buthave you ever seen an actual snow leopard in real life? Executive Producer of Nature, Fred Kaufman, loves to ask ...
Think Like a Journalist: Messaging and Content
There is no denying that the world is changing faster than ever. Non-profit organizations across all sectors are responding to new challenges—and new donor demographics—as philanthropic giving behaviors continue to ...
Donation Form Do’s and Don’ts
While there is no such thing as a 100% conversion rate, a few simple Do’s and Don’ts can help boost performance and improve donor experience. Robin Fostel, Senior Director Strategic Fundraising ...
Marketing & Fundraising: A Perfect Marriage
Marketing and fundraising truly exist in a symbiotic relationship. At NextGen, we like to think of it as a marriage. Tim Oleary, Managing Partner & CEO Historically, marketing and development ...
Budgeting in a Pandemic
All the years I worked in nonprofit organizations—and in my current consulting role—I’ve always looked forward to budgeting season. I know what you’re thinking…spreadsheets and stress…but trust me and keep ...
Five Areas of Focus in 2021
Five Areas of Focus in 2021 Our job at NextGen is to forecast upcoming trends for our industry and help nonprofit marketers and fundraisers prepare, execute, and thrive—no matter what. ...
Save the Redwoods League: Take Me to the Trees
OVER $600,000 RAISED! Congratulations to Save the Redwoods on their successful online event TAKE ME TO THE TREES on October 17th. You can take a look at the event below: https://www.savetheredwoods.org/celebrate-redwoods/2020-annual-celebration/ ...
Digital Integration: Helping Nonprofits Thrive in Challenging Times
Digital integration helps nonprofits thrive during this challenging year Investing in digital integration is one thing. Transforming your program in the right way is quite another. NextGen is working with ...
Donor Relationships are a Major Key to FY21 Success
Donor relationships matter. They are likely to be more important than ever as nonprofits wrap up the current fiscal year and prep for FY21 fundraising. Like many of your fundraising ...
NextGen’s Top Five for 2020
It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex. That said, it’s important for nonprofit leaders and ...
Theme vs. Case for Support
Facebook Twitter Google-plus Marketing themes are a good way to shine a light on one area of impact. But do they always work in fundraising? When you think about the ...
Spring Clean Your Creative
Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds. Carving out some time for a creative review ...
Relationships Count with Budgeting
The NextGen staff have spent many years where you sit now, running direct response fundraising programs for nonprofits we believed in. The experience helps us appreciate the organizational issues and ...
Public Media Sustainer Giving
Two clients — Colorado Public Radio and Friends of Arizona Public Radio in Phoenix — offer excellent opportunity for examining what comes of well-managed sustaining donor programs. In Phoenix, KJZZ ...
The Lost Art of Match Back
There are many ways to explain a declining response rate with new donor acquisition campaigns. More competition, poor quality names, lower list volumes to name just three. But there’s one ...
How Seasonal is Fundraising, Really?
Posted by Cindy Germain | Posted on June 22, 2016 | Posted in: Giving Behavior As the mercury rises, expectations among fundraisers drop. How can summer appeals compete with all the distractions in your donors’ lives? It’s ...
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