NextGen Notes

NextGen is proud to share our latest insights and discoveries in the business of fundraising. Choose a category or a story below.

Paid Search and On-Air Drives: It’s 2020 After All…

Paid Search and On-Air Drives: It’s 2020 After All…

Executive Summary: Pledge and Google Search Pledge drive response seems to be declining Pledge drives function as a form of on-air advertising for the station. Since donors cannot give directly ...

NEXTGEN’S TOP FIVE FOR 2020

NEXTGEN’S TOP FIVE FOR 2020

It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex. That said, it’s important for nonprofit leaders and ...

Theme vs. Case for Support

Theme vs. Case for Support

Facebook Twitter Google-plus Marketing themes are a good way to shine a light on one area of impact. But do they always work in fundraising? When you think about the ...

Spring Clean Your Creative

Spring Clean Your Creative

Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds. Carving out some time for a creative review ...

Relationships count with budgeting

Relationships count with budgeting

I spent many happy years where you sit now, running direct response fundraising programs for nonprofits I believed in. The experience helped me appreciate the organizational issues and challenges all ...

Sustainer Case Studies

Sustainer Case Studies

Two clients — Colorado Public Radio and Friends of Arizona Public Radio in Phoenix — offer excellent opportunity for examining what comes of well-managed sustaining donor programs. In Phoenix, KJZZ ...

The Lost Art of Match Back

The Lost Art of Match Back

There are many ways to explain a declining response rate with new donor acquisition campaigns. More competition, poor quality names, lower list volumes to name just three. But there’s one ...

How Seasonal is Fundraising, Really?

How Seasonal is Fundraising, Really?

Posted by Cindy Germain | Posted on June 22, 2016 | Posted in:  Giving Behavior As the mercury rises, expectations among fundraisers drop. How can summer appeals compete with all the distractions in your donors’ lives? It’s ...

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