The Marriage of Digital and Data:
Using Analytics to Improve Fundraising
The application of data and information is growing every year. Some of the most successful nonprofits are using it to…
- Measure fundraising campaign success
- Create comparison reports
- Place value on their donor base portfolio
- Identify top prospects
… and more.
No matter what your position is in the organization, the world we live in now requires a better understanding of our donor base and the impact of our communication and fundraising efforts on it.
Future fundraising leaders must possess skills in gathering and analyzing data and information for both short-term success and long-term value to meet strategic goals and build strong relationships with donors.